Privacy Policy

At THE B.O CO, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

1. Information We Collect

Personal Information

When you interact with our website or make a purchase, we may collect the following personal information:

• Contact Information: Name, email address, phone number, mailing address
• Payment Information: Credit card details, billing address (processed securely through our payment processors)
• Account Information: Username, password, purchase history, preferences
• Communication Data: Messages, reviews, feedback, and customer service interactions

Automatically Collected Information

We automatically collect certain information when you visit our website:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, click patterns, referral sources
• Cookies and Tracking: Information stored through cookies, web beacons, and similar technologies

2. How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing and shipping
• Customer Service: To respond to your inquiries, provide support, and resolve issues
• Communication: To send order confirmations, shipping updates, and important account information
• Marketing: To send promotional emails, newsletters, and updates (with your consent)
• Website Improvement: To analyse usage patterns and improve our website functionality
• Legal Compliance: To comply with applicable laws and regulations
• Fraud Prevention: To detect and prevent fraudulent activities

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing (Square)
• Shipping and logistics (Australia Post, courier services)
• Email marketing and communications
• Website hosting and analytics
• Customer support services

Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders, subpoenas, or legal proceedings
• Government investigations or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new entity.

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security practices include:

• Encryption: Secure transmission of sensitive data using SSL/TLS encryption
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Ongoing security assessments and system updates
• Secure Storage: Protected databases and secure hosting environments

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Types of cookies we use include:

• Essential Cookies: Required for basic website functionality
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookie settings through your browser preferences, though disabling certain cookies may affect website functionality.

6. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction

You can request access to your personal information and ask us to correct any inaccuracies.

Data Portability

You can request a copy of your personal information in a portable format.

Deletion

You can request deletion of your personal information, subject to legal and business requirements.

Marketing Communications

You can opt out of marketing emails by clicking the unsubscribe link or contacting us directly.

Cookie Preferences

You can manage cookie settings through your browser or our cookie preference center.

7. International Data Transfers

As an Australian-based company, your information is primarily stored and processed in Australia. If we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with Australian privacy laws.

8. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

9. Third-Party Links

Our website may contain links to third-party websites, including our social media pages (Instagram and Facebook). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors affecting retention periods include:

• The nature of the information and why it was collected
• Legal and regulatory requirements
• Business and operational needs
• Your relationship with us

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notifications for material changes

Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.

12. Australian Privacy Principles

THE B.O CO is committed to complying with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This includes ensuring that your personal information is handled lawfully, transparently, and with respect for your privacy rights as an Australian resident.